Most of the major restaurant chains of America reports a decrease in the flow of customers. According to research by Merrill Lynch, consumer preferences shift toward cheap food - Materials AMarkets.
Americans prefer small non-chain places with little or no checks average budget fast food like Shake Shack.
Schedule: Americans shift of interest towards small catering establishments (the calculations of bank cards):
Large chain restaurants - the 18% of the catering market. And this category is losing its market share. Elections, of course, nothing to do. Just Americans are thrifty.
An interesting point - the restaurant food is expensive. And on products in supermarkets the prices do not grow and do not fall.
The level of deflation on raw materials category - food - is projected in 2017 at the level of 2.5-3% (Businessinsider).Why, then climb on the restaurant food prices in large restaurant "networkers"? Obviously due to the growth of other costs - wages (including hourly), equipment, consumables, etc.
