According to the Swiss bank UBS, the American corporation Apple brand remains popular in most countries of the world, except for China, where the company is prompt but loses its market share.
"Apple has achieved the highest market share in four years in the US, Europe, Japan and the rest of the world - says the UBS report, authored by Steven Milunović and Benjamin Wilson. - The exception was China, where the share of iPhones producer decreased by 17 points compared to the same period last year. " The market share in Hong Kong and Taiwan fell by a staggering 50%.
During Apple performance studies at the premium handset market analysts used data smartphone shipments in December, provided by Gartner.
"The volume of deliveries outside the top five markets increased over the past three quarters, - the UBS. - We see this as a sign that Apple is promising a brand and can expand its presence in smaller markets. "
"According to our forecasts, sales in Greater China decreased by 12% in this financial year and will grow by 20% in 2018, sales in the rest of the world will rise by 8-9% this year and by 10% in the next."
Apple's net sales in China fell to 12% in the first quarter of fiscal year 2017 compared to the same period last year. The company attributed the fall "iPhone decrease in net sales and the impact of a lower exchange rate of foreign currencies against the US dollar."
Oppo, Huawei and Vivo are the main competitors Apple in China, which accounted for 45% of total sales in the country.
Based on materials WELTRADE
