According to figures released today, as of 2016 by Google and Facebook together accounted for about 20% of the global advertising budget. For five years, this figure rose by 9%.
According to the ranking of Top 30 Global Media Owners, compiled by a media agency the Zenith, one of the first corporation Alphabet, which both owned by Google, with a total advertising budget of $ 79.4 billion. In the second place Facebook company that earn advertising $ 26.9 billion. The Corporation Comcast takes third place with advertising revenue of $ 12.9 billion.
According to Zenith estimates, the ranking is dominated by uS companies since the country owns the largest in the world advertising market. The list of American companies also includes The Walt Disney Company, Viacom, iHeartMedia and Verizon.
Twitter takes the 30th place and is the fastest growing media content owner. The company's revenues from advertising increased by 734% in the period from 2012 to 2016. According to published last week the report, the company reported a stronger-than-expected results: revenues amounted to $ 548 million against the expected $ 511.9 million.
China is represented in the ranking of the three companies: the search engine Baidu's (4), a television CCTV station (20) and of Tencent ( 14), the owner of the exchange WeChat messaging application.
10 major media companies in the world:
1. Alphabet
2. Facebook
3. Comcast
4. Baidu
5. The Walt Disney Company
6. 21st Century Fox
7. CBS Corporation
8. iHeartMedia Inc
9. Microsoft
10. Bertelsmann
Based on materials WELTRADE
