How do you like the new Apple creation? Despite the fact that many fans of electronic devices were not impressed by the latest iPhone 7, presented last week, investors and consumers are very satisfied.
In the course of trading in the shares of North American Apple Inc. rose more than 4%, while the stock market as a whole was trading flat.
Since the beginning of the week the cost of the company's shares increased by almost 10% - an impressive result considering the sale on the market on Monday and Tuesday. Moreover, Apple was the only one among the 30 companies in the composition of the index Dow Jones, closed trading Tuesday in positive territory.
The recent rally has pushed the company's stock to its highest level this year. The market value of Apple has once again exceeded $ 600 billion, up $ 60 billion outperforming its competitor Alphabet owning Android and Google.
So why do investors suddenly fall in love again Apple?
Despite disappointing reviews of the grand annual event of Apple last week, the two largest mobile operator - T-Mobile and Sprint - reported record pre-order the iPhone 7 and iPhone 7 Plus. Try to order now matte black iPhone 7. This is unreal!
Some investors believe (and it seems to erroneously) that consumers are in no hurry to change their smart phones to the latest models, but instead wait for the next version of the device in 2017, just in time for the tenth anniversary of iPhone.
But demand for new models of iPhones can be much stronger than expected, around the globe. Taiwanese edition by Digitimes, which focuses on technology trends in Asia, citing sources reported this week that component suppliers for Apple's received large orders for the production of chips.
Against the background of this message shares of several chip suppliers for Apple smartphones, such as Broadcom, Qorvo, Cirrus Logic and Skyworks Solutions, also rose this week.
Bede Samsung
The reason for the popularity of the company among investors and could be a failure of its largest competitor - Samsung. Recall due to cases of fire smartphone manufacturer has called its customers as the Galaxy Note 7. soon as possible to exchange Over the weekend Samsung capitalization has fallen by more than $ 22 billion.
The sharp drop in the value of shares of South Korean company began on September 9 after the US government encouraged citizens to renounce the use of smartphones this model.
All was in order with the batteries in the iPhone 7 and iPhone 7 Plusmy be able to learn only after September 16 - the day when the new flagship will be available.
Based on materials WELTRADE
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Forex news → The US recall over a million Samsung Galaxy Note 7
